PERSONAL BRANDING FOR FOUNDERS & ENTREPRENEURS
This is where founders become magnetic.
I’m here to help you get clear about who you are and what makes you so special, then turn that into a personal brand you feel 1000% confident in — everywhere you have to show up.
BECAUSE WHEN FOUNDERS BECOME MAGNETIC, SO DO THEIR BUSINESSES.
"Yota will turn you into a version of yourself you didn't even know was possible.”
I don't have a "design bone" in my body.
But after working together, I know with complete confidence that whether someone lands on my website, scrolls my socials, or sees me walk into a room — it looks incredible. Honestly, my only regret is not doing this years ago.
Olly Richards,
Founder @ StoryLearning
& OllyRichards.co
The problem isn't how often you're posting on LinkedIn.
It’s not knowing what’s actually interesting about you
→ or how to tell your story in a way that makes people want to hear more.
It’s realizing people aren’t just buying your company
→ they’re buying you (and the imposter syndrome that often goes along with that).
It’s the worry that “personal branding” means becoming some kind of Instagram influencer
→ which is definitely not what you’re here to do.
BUT HERE’S THE THING:
As a founder, your personal brand isn't about ego.
It's the trust
That makes investors back you.
It's the credibility
It's the credibility that makes clients or customers say yes immediately.
It's the confidence
That inspires your team and makes people want to be part of what you're building.
Your brand is what makes people believe in you — or not.
When you share what you actually think, tell the stories that matter to you, and let people see the human behind the business?
People don't just listen — they lean in. They trust you. They want to work with you, buy from you, follow you.
Everything flows from there.
Hi, I’m Yota.
A FOUNDER, SPEAKER, AND BRAND ADVISOR FOR FOUNDERS, ENTREPRENEURS AND EXECUTIVES.
My work isn’t about polishing you into some influencer version of yourself.
It’s about helping you cut through the self-doubt, pull out what’s actually unique about you, and show up in a way that feels real — and makes people take notice.
I know what happens when you do, because I’ve lived it.
Invited by Google to speak at their headquarters.
Asked to join the board of UCL's School of Management.
A podcast appearance with over 15 million downloads.
A community of over 6000 people, and a fully booked coaching practice.
I didn’t chase those opportunities, they came when I stopped hiding and started showing up as my full self. And now that’s exactly what I help other founders do, too.
WAYS OF WORKING WITH ME
Your personal brand should be completely your own — which is why I customise my work to fit you exactly where you are.
TRUSTED BY LEADERS & TEAMS AT
What changes when you show up fully
-
People say yes faster
Customers, clients, and partners all make decisions based on trust. A strong brand makes you the obvious choice.
-
Investors believe in you
Investors back founders they believe in — founders with a strong personal brand are up to 3x more likely to secure better terms.
-
Your team follows your lead
People don’t just join companies. They join leaders. When you show up clearly and authentically, your team feels it (and follows it).
-
Opportunities come to you
When your story is clear and your presence is credible, the right invitations and connections start arriving on their own.
