Hi, I’m Yota.
I HELP FOUNDERS AND LEADERS BUIILD PERSONAL BRANDS THAT ARE AUTHENTIC, COMPELLING, AND COMPLETELY MAGNETIC.
I’M ALSO A FOUNDER MYSELF.
A note from me to you
If you’re here, I’m going to guess you’re curious about me. And more than that, about the work we can do together.
Here’s where I want to start:
I didn’t always show up with the confidence I have now.
I spent years of my life hiding. This was true all the way through my corporate career, and even into the first couple of years building my business.
I had no idea how to talk about myself, my impact, or my ideas without worrying that it sounded like I was bragging.
I thought that there was a specific way I needed to show up (usually wearing a lot of grey and beige) in order to be taken seriously.
Entrepreneurship changed all that.
Because suddenly, I couldn’t hide anymore.
If I wanted to have the impact I knew I wanted to have — and reach the level of success I knew I wanted to achieve — I was going to have to learn how to show up differently.
To own my voice. To share my vision in a way that made people go, “Oh wow, I want to be part of that.”
It took some deep work. I had to ask some big questions about what I believed in, how I wanted people to feel when I walked into the room (or showed up in their inbox), and what I really wanted to be known for.
But asking and answering these questions — and then using them to shape how I showed up in the world, consciously and intentionally — changed everything.
The moment I stopped pretending to be corporate-perfect and started showing up as myself, things clicked.
I started out thinking personal branding was all about fonts and headshots. What I learned is that it’s really about knowing yourself, and finding the courage to show up and own it.
This work gave me the confidence to share my ideas, the clarity to make important business decisions, and the courage to be seen — not just for what I do, but for who I am.
And now I’m here to help you do the same.
Because I know just how much is possible when you do.
I want you to feel seen.
I want you to feel proud of your story.
And I want you to know — truly know — that you deserve to take up space in your company, in your industry, in your world.
That’s what we’re going to do together.
And in case no one else tells you today: I believe in you.
And I believe in the impact you’re here to make.
I can’t wait to see where this work takes you.
Love,
Curious about my work? Here’s everywhere you can find me (when I’m not on the beach back home in Greece).
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Personal Branding
A bespoke 1:1 collaboration to build a brand you feel 1000% confident in, everywhere you need to show up.
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Together in tech
My community, a very human tech community with over 8,000 members globally.
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Pay What I'm Worth
My signature coaching method for professionals who want the salary that matches their impact.
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Leadership Coaching for companies
Give your people everything they need to show up as true leaders and ambassadors for your company.
A community of over 6,000 people. Collaborations with Google, Nike, and Microsoft. A fully booked coaching practice.
This is what happened when I started showing up as my whole self.
Here’s how it all happened
A little bit of Greek sunshine in London
I grew up in Athens, and the sunshine and warmth of my home has become a part of my personality. (That much will become clear the first time we talk, I promise.)
I started my career as a software engineer in Athens, before moving to London in my 20s. I quickly fell in love with the tech scene — there were so many amazing people and ideas, everything was so alive and diverse.
From code to coach
I started my career in tech—starting as a software engineer and working myway up into senior roles at Amazon and Yahoo.
Big teams, big projects, big responsibilities.
I loved solving complex problems, working with brilliant people, and building products that reached millions.
But here’s the thing. The moments that truly lit me up?
🔥 Not shipping code.
🔥 Not optimizing systems.
🔥 But helping people step into their power.
When I helped someone finally own their voice in a room full of execs.
When a teammate realized they were already leading — long before their title caught up.
When I watched someone step into their confidence and change the entire trajectory of their career.
And one day, it hit me: THIS is what I’m meant to do.
So I made the boldest move of my life.
I left my job, went back to school to get my Master’s in Coaching Psychology, and got to work helping people transform their careers — and their lives.
And since then?
✨ I’ve built Together in Tech, an 8,000+ person community all about the human side of working in tech.
✨ I built a fully booked coaching practice, working with teams and leaders at some of the biggest tech companies in the world.
✨ I was invited to join the UCL School of Management board, as well as the UN’s Commission on the Status of Women as a UK representative.
✨ I partnered with companies including Google, the Telegraph, and Zoe (to name just a few) to host sold-out events in London and beyond.
What I learned is that it’s really about knowing yourself, and finding the courage to show up and own it.
The moment I stopped pretending to be corporate-perfect and started showing up as myself — everything clicked. I stopped chasing opportunities, and they came to me instead.
And I've been able to create a business and life I'm 100% in love with, just by doing what I love, and doing it in a way that only I can do it.
And now I help other founders and entrepreneurs do the same.
But absolutely none of this would have been possible without personal branding.
Companies I’ve partnered with
“Yota changed how I saw myself. She didn’t just help me get promoted three times and nearly double my salary — she helped me recognize my own potential.
— Pablo Sierra González, PhD, Medical Lead - IBERIA & UK at Blueprint Medicines
Now, it’s your turn.
It’s time to find your way and become the leader you really want to be.
Are you in?