PERSONAL BRANDING FOR FOUNDERS & ENTREPRENEURS
Become the version of yourself you didn't even know was possible.
I’ll help you define what makes you exceptional and turn it into a brand that’s clear, credible, and completely magnetic.
From your founder story to your photoshoot to the way you show up on stage, together we’ll build a cohesive brand that feels natural, looks incredible, and is impossible to ignore.
Want to see how it works in action? Watch the video to see how Olly Richards and I worked together to create a $100M brand.
By Application Only
What if what's holding you back isn’t your product — but your presence?
You’ve built the company.
But how you show up is lagging behind.
“Personal branding” feels cringe.
Like influencer culture.
Not you.
When you do show up?
It’s scattered. Inconsistent. Amateur hour.
And you’re too busy putting out fire after fire to fix it.
Meanwhile…
The founders who do get this right?
→ They raise faster.
→ They close bigger.
→ They get the stages, the press, the deals.
Not because they're any smarter or more interesting — but because they've learned to show up in a way that makes them completely magnetic.
Go from "I have no idea how to talk about myself" to owning the room.
1:1 Personal Branding
A strategic partnership designed to give you exactly what you need to show up in a way that feels powerful and real. And gets results.
We’re not creating a persona — we’re aligning your story, visuals, and voice so people immediately get what you're all about, and want to be part of it.
HOW IT WORKS
We start with the foundations every founder and entrepreneur needs — clarity on your story, positioning, and presence — and then build the rest around you.
Whether that means photography, speaking support, messaging, or even building out a full website, the path is modular and flexible.
This work adapts to your stage, your goals, and your bandwidth.
The Foundation: Core Brand Development
PART STRATEGY, PART COACHING, PART CREATIVE EXECUTION.
This is where we build the foundation for everything else. Over six months, you’ll work directly with Yota in a personalised process designed to give you clarity, momentum, and confidence.
We’ll go deeper where it matters most, move faster where you’re ready, and skip what you don’t need. The result? A brand that feels like you — and works as hard as you do.
WHAT’S INCLUDED:
→ Unlimited 1:1 sessions: strategy, mindset, and practical coaching — as often as you need to keep moving
→ Your Founder Brand guide, a clear overview of your:
Mission + vision
Founder story framework
Unique positioning
Target audience
Content themes
→ Support via WhatsApp: quick check-ins, feedback, and brand “troubleshooting”
→ Confidence calibration: identifying and closing any gaps that could undermine your credibility (skills, presence, narrative)
WHAT YOU WALK AWAY WITH:
A story you can tell with ease (no more second-guessing yourself)
A clear system for what to say, how to say it, and where to show up
A brand foundation that feels true to you — never corporate or manufactured
Add-ons
Personal styling and photography
This isn’t “just” a photoshoot. It’s a strategic process combining creative direction and brand expertise to visually communicate who you are and what you stand for.
WHAT’S INCLUDED
→ Moodboard + creative direction to define your brand's visual language
→ Personal styling + prep session (London-based) to curate brand-aligned looks
→ Full-day shoot (studio + location) with a professional photographer whose work has been featured in Vogue + his team (hair and make-up included)
→ 20 professionally edited images for press, website, LinkedIn, speaking, and investor decks
Speaking & visibility coaching
Stepping on stage, pitching investors, and even leading your team — your words matter, but your presence matters even more. This add-on helps you translate your brand into the way you show up live in front of a group: confident, engaging, and impossible to ignore.
WHAT’S INCLUDED
→ 4x coaching sessions to shape and rehearse your message + delivery
→ Audience calibration strategy (how to adapt your talk for different rooms)
→ Recorded feedback for continuous improvement
→ Polished speaker bio + talk title to match your brand
Brand messaging + copywriting
This is a hands-on collaboration with a pro messaging strategist and copywriter.
You’ll walk away with professional-grade copy you can drop straight into LinkedIn, pitches, your website, or anywhere else your brand needs to speak.
WHAT’S INCLUDED
→ A 90-minute strategy + alignment session to capture your voice and positioning
→ A complete brand messaging guide that includes positioning, tone of voice, content themes, audience profile, and clear examples of how to bring your voice and message to life in copy
→ 3 custom-written bios tailored for your key platforms
→ Option to expand into a full copy project as needed — websites, sales pages, investor decks, LinkedIn overhauls, or other key brand assets
Creative direction
Once the strategy is clear, it's time to bring it to life. Founders often end up hiring designers, developers, or agencies — but without oversight, it’s easy to waste time and money on work that doesn’t actually reflect your brand.
This add-on gives you Yota as a high-level creative director: ensuring every hire, project, and asset stays on-brand, aligned, and impactful.
WHAT’S INCLUDED
→ High-level oversight and guidance as you revamp your website, update visuals, or roll out your brand
→ Feedback and direction for designers, photographers, developers, and other creative partners
→ Support in making sure execution matches strategy — so the end result looks and feels consistent across every channel
→ Strategic check-ins during implementation to keep momentum and quality high
A business built on presence
— not pay-per-click.
Hi, I’m Yota.
A former software engineer and corporate ladder-climber turned founder and entrepreneur.
Within four years of launching my first business, I had:
→ Built a 5,000+ person tech community
→ Run 72 events across London and Europe
→ Partnered with brands like Google, Microsoft, and Nike
→ Been invited to join the UCL School of Management board
All while raising a daughter and working without a team. (And without running a single ad.)
Booked out months ahead. Opportunities coming to me.
Entirely powered by personal branding.
BUT IT DIDN’T START THAT WAY
At first, I was facing a whisper-quiet pipeline, a “professional” look that wasn’t me AT ALL, and the belief that my work would speak for itself.
It didn’t.
I had to learn how to show up. On purpose.
I got clear on who I really was, what I stood for, and how I wanted people to feel when they met me — online or in person.
I built her brand from the inside out: story, voice, images, the way I walked on stage.
I stopped hiding my personality and passion in the name of "professionalism." (And traded my beige blazers for something a little bolder.)
And when I did? The opportunities started coming to me. Everything flowed.
My approach is simple: start with who you are, not who you think you should be.
→ Get clear on your story.
→ Close the gaps that undermine your credibility.
→ And then make who you are visible — online and off.
That's how you create a magnetic brand.
Real founders, real results.
-
![]()
"I don't have a "design bone" in my body."
“But after working with Yota I know with complete confidence that whether someone lands on my website, scrolls my socials, or sees me walk into a room — it looks incredible."
— Olly Richards, Founder @ StoryLearning & OllyRichards.co
-
![]()
“As a founder herself, Yota knew my exact problem before I even finished explaining it."
“I’d been second-guessing myself for months. Posting on Instagram alone and feeling completely lost, not knowing what was actually interesting about me. Yota cut straight through all that. She gave me confidence — and a system I actually use."
— Kelly Phenicie, Founder @ Harkened and The Endery
-
![]()
"Strong founders win. It’s that simple."
“That’s why Yota’s work is so important. She doesn’t waste time with vague advice — she gives you clear, tactical steps that make you stand out immediately. She’s the person who turns ‘personal brand’ from an abstract buzzword into a competitive advantage."
— Michael Pierce, Founder & Fractional CRO
Who this is for (and who it's not for)
This work is a good fit for you if:
→ You’ve built a great business, but you know that how you're showing up online (and off) doesn't match your actual level.
→ You want clear actions you can take, not theory. Language you can use, images you’re proud to share, and support to roll it out across your platforms.
→ You're ready to ship. You'll take a little time (about 2-3 hours every couple of weeks) to make small updates between sessions — LinkedIn tweaks, image swaps, rehearsing a talk, that kind of thing.
→ You value straight talk (with a lot of support). You want a partner who’ll celebrate you — and call you out if you’re playing small.
→ The idea of “Personal branding” might make you cringe, but you’re open to building a presence that feels like you (no influencer gloss, no corporate cosplay).
This isn’t the right fit if:
→ You’re idea-stage with nothing live yet. This work multiplies what already exists.
→ You’re after hacks and virality. Daily posting, “go viral” playbooks, or vanity metrics aren’t what we do.
→ You refuse to be visible. If you don't want to post photos, profile updates, or show up under your own name, you won’t get the return.
→ You don't care about building something real. If you just want a polished brand without the authenticity, there are better options for you.
What makes working with me so special
→ Personal, not templated
We go deep where it matters, and skip what you don’t need
→ Unlimited 1:1 time for six months
Keep momentum at your pace, with support in your corner at all times
→ A mix of strategy and coaching
We’ll fix your positioning and make sure you have the confidence to own it
→ Implementation, not just ideas
Get clear strategy on exactly what you need to do to bring your brand to life
→ Straight talk
You’ll know when something is off-brand or unclear, and exactly how to fix it
THE INVESTMENT
I only work with a handful of founders and entrepreneurs each year to make sure I have the time and focus to really help you build a brand that has the kind of impact you need and want it to have.
This is a fully bespoke, high-level partnership.
Even branding and marketing experts find it challenging to communicate the true magic of who they are and what they do.
See how I helped Quentin get clear on his own founder brand— and unlock his full potential in the process.