RiseUP
(Self-paced version)
Step into the role — and salary — you already deserve.
Unlock your next big promotion and pay rise with a proven, step-by-step system that will show you exactly how to own your value, ask for more, and actually get it.
That big promotion. A massive bump in salary. Your dream role.
All way closer than you think.
You’re doing the work. But are you getting the recognition? Not so much.
You’re already doing the hard stuff.
Taking on responsibilities that weren’t in the job description.
Solving the problems no one else wants to touch.
Keeping everything running — even when the pressure’s on.
And somehow still flying under the radar when it comes to your title and pay.
Meanwhile, you watch colleagues (even less qualified ones) moving up while you're stuck wondering what you're missing.
Is this a you problem?
Is it confidence?
Do you just need to work that little bit harder?
Here’s the thing: this isn’t about working harder.
The gap between where you are now and where you want to be isn't about your capabilities. It's about how you position yourself.
And once you change that? Everything shifts.
“When Yota told me what I should really be earning, I literally called her delusional.”
That's what Haja said about our first conversation.
A year later? She had stepped into her first director role — with a HUGE salary increase to go with it.
"The most important thing wasn't even the money," she says now. "It was finally recognizing my own worth and stopping the habit of downplaying my achievements. I no longer question whether I deserve a seat at the table."
Introducing
RiseUP
A self-paced course that gives you the tools, strategy, and confidence to land the promotion and pay rise you deserve.*
*Even if you’re not 100% sure you’re ready.
(This course will show you: you are!)
It's the exact strategy hundreds of my clients have used to double their salaries, land their dream jobs, and get promotions they've been trying for without success for years, within HOURS of working together.
It doesn’t matter if you’re aiming for your first management role or a seat at the C-suite — your dream role (and the salary that goes with it) is on the other side of this button.
“Yota changed how I saw myself.
She didn’t just help me get promoted three times and nearly double my salary — she helped me recognize my own potential.
Before Yota, I couldn't see my own potential as anything beyond an individual contributor. I now manage multiple regions for my company. The moment I started seeing myself as a leader, everything changed.”
— Pablo Sierra González, PhD, Medical Lead, IBERIA & UK at Blueprint Medicines
How RiseUp changes everything
This isn’t about working harder or “networking more.” You’re already doing enough.
What you need is a clear strategy to make leadership see you as the obvious choice for advancement.
This programme will show you exactly how to:
Identify your true market value (so you never undervalue yourself again).
Position yourself for promotions, leadership roles, and salary increases.
Communicate your impact in a way that gets noticed—without feeling pushy.
Step into your next level of leadership in a way that feels totally you — and the confidence to go with it.
And you’ll do it all without feeling fake, forced, or like you have to turn into some ultra-polished corporate robot who posts 100 times a day on LinkedIn.
Ready to start? It’s all waiting for you, as soon as you join the course.
Who RiseUp is for (and who it’s not for)
This program is perfect for you if:
You're delivering great work but your title and paycheck aren't keeping up. You suspect you're underpaid and undervalued, but aren't sure how to change that.
You've tried asking for a promotion or raise and heard "maybe next quarter," "the budget's tight," or "you're not quite ready yet" one too many times.
You have the sense that you’re capable of a lot more, but you struggle with self-doubt. (That voice saying "I'm not ready yet" isn't going away on its own.)
You're watching less qualified colleagues move ahead while you stay put, and you're done waiting to be noticed for your contributions.
You're returning from parental leave or a career break and want to reclaim your momentum and confidence quickly.
This program isn't right for you if:
You're unsure what career path you want. RiseUp isn't about finding your purpose—it's for people who know their direction but need help advancing faster.
You're looking for a quick fix without putting in the work. I'll give you the exact roadmap, but meaningful career transformation requires implementation.
You're perfectly happy with your current position and compensation. If you're already where you want to be, that's fantastic!
It doesn’t matter what level you’re at in your career. The strategies I share here work for everyone, from recent grads to CTOs.
As soon as you join RiseUp you get instant access to all the course content.
How quickly you go through it is up to you — if you like to move fast, you could get through everything in a weekend (and start putting it into practice right away).
If you like to take your time with things, you can do that, too.
Most people are able to get through the course, take action, and see results (like that next promotion) within six weeks — although it can also happen much faster.
How RiseUp works
Rise Up is a self-paced course that gives you everything you need to take your career to the next level — and boost your title and/or salary along the way.
It’s the exact, step by step process I share with my one-on-one clients (the same one that has gotten some of them 200% pay rises).
Here's what you'll get:
Practical, no-fluff modules that show you exactly how to ask for a promotion, negotiate better pay, and step into leadership (even if you're terrified to ask)
Copy-and-paste templates and scripts for those awkward money conversations, promotion requests, and leadership moments
Permanent access to all the materials so you can come back whenever you're ready for your next career move or salary bump
What’s inside
RiseUp covers everything I would share with you if we were working together one-on-one — but with the added bonus of lifetime access.
You’ll be able to revisit all the course recordings, resources, and tools anytime you need a refresher (and every time you’re facing an interview or performance review).
Module 0
The Level Up Challenge
Before you can make a big career move, you need clarity. This module helps you assess your current position, strengths, and biggest opportunities for advancement.
What You’ll Learn:
How to identify your current career level and whether you’re really ready for a promotion.
What’s really holding you back (hint: it’s probably not what you think).
The biggest leverage points you can use to move up fast.
What You’ll Walk Away With:
✔ A clear career audit so you know where you stand.
✔ A personalized game plan to take control of your career.
✔ Motivation and momentum—you’ll see what’s possible for you.
Module 1
Your Career Blueprint
If you don’t define your path, someone else will. This module helps you craft a clear, compelling career narrative that makes you the obvious choice for the next step.
What You’ll Learn:
How to pinpoint your most valuable skills & strengths (so you stop underselling yourself).
How to define your leadership style—even if you don’t see yourself as a leader yet.
How to create a clear career growth strategy that aligns with your long-term goals.
What You’ll Walk Away With:
✔ A positioning statement that shows your true value.
✔ A clear promotion or job move strategy—no more guesswork.
✔ Confidence in where you’re headed and why you deserve it.
What You’ll Learn:
How to confidently ask for a raise or promotion — without fear or awkwardness.
Salary negotiation tactics that help you maximize your earnings.
How to navigate job offers to land the best possible role.
What You’ll Walk Away With:
✔ A step-by-step strategy for asking for a raise or promotion.
✔ Salary benchmarks so you know what you should be earning.
✔ The ability to negotiate like a pro—even if you hate negotiating.
Module 2
The Leadership Leap
This is where the big moves happen. Whether you’re asking for a promotion, negotiating a raise, or going after an external role, this module gives you the exact steps to secure the title, pay, and recognition you deserve.
Module 3
Your Leadership Toolkit
Getting promoted is one thing—thriving in your new role is another. This module equips you with the leadership skills, influence, and mindset needed to succeed at the next level.
What You’ll Learn:
How to command respect and influence in your role.
How to set boundaries and work smarter, not harder (so you don’t burn out).
How to build strategic relationships that fuel your career growth.
What You’ll Walk Away With:
✔ A leadership toolkit that helps you step up with confidence.
✔ Strategies to stop overworking and start leading effectively.
✔ A network that will open doors to future growth.
Module 4
Exec level branding
The best career moves aren’t just about what you do—they’re about how you position yourself. This module helps you build your professional reputation so that the opportunities come to you.
What You’ll Learn:
How to communicate your achievements without feeling like you’re bragging.
How to increase your visibility inside and outside your company.
How to attract high-quality job offers instead of always chasing them.
What You’ll Walk Away With:
✔ A personal brand strategy that gets you noticed for the right things.
✔ A stronger professional presence—more LinkedIn reach, more opportunities.
✔ The ability to position yourself as a leader, even before you have the title.
BONUS MODULE
Your Success Roadmap
This isn’t just about one promotion or raise—it’s about building a personal roadmap for career success at every stage.
What You’ll Learn:
How to track your career progress so you always know your next step.
How to maintain momentum after the course (no falling back into old habits).
How to continue leveling up your salary, role, and impact—again and again.
What You’ll Walk Away With:
✔ A customized career growth plan that you can follow for years.
✔ A step-by-step strategy for future raises & promotions.
✔ Ongoing access to a network of high-achieving professionals who keep growing alongside you.
Once you're in, you're in.
Go through the material when it works for you, and know you can always revisit it before any big career conversation. Everything – the modules, templates, and scripts – is yours forever.
Meet your coach.
Meet your coach.
Hi, I'm Yota Trom – a software engineer turned coach, founder, and speaker.
My job is to see you more clearly than you can see yourself — so I can show you how brilliant you are, and then make sure other people can see it, too.
Because 15+ years climbing from software engineer to leadership at Amazon and Yahoo taught me a powerful career secret: your next promotion isn't about working harder — it's about being recognized for the work you're already doing.
"I had the experience, but I didn’t see myself as a Director. I was playing small, second-guessing myself.
Yota helped me stop waiting for permission. Within months, I stepped into a Director role with a 23% salary increase. The best part? I finally feel like I belong in the room—not just observing from the sidelines."
— Naz Pelen, Director of Product Design at HelloFresh
My clients come to me thinking they need more experience or skills. What they actually need is to stop waiting for permission to claim their worth.
Within months of working together, they're stepping into sr. leadership roles, doubling their salaries, and finally feeling like they belong at the table — not just observing from the sidelines.
The transformation isn't just in their titles or paychecks. It's in that moment when they realize: "I deserve this—and I always have."
That same realization is waiting for you, too.
Get RiseUp
A complete self-paced system to take your career to the next level (and get you the salary you deserve)
Who it’s for: Professionals at any level who want to get promoted, negotiate better pay, and step into leadership with clarity and confidence.
Time commitment: 4 core modules + bonuses — complete at your own pace. Most students see results within 6 weeks.
What’s Included
✓ Complete curriculum access to all 5 modules covering career advancement, salary negotiation, and leadership development
✓ Templates & scripts for promotion requests, salary negotiations, and resume building
✓ Success roadmap to ensure you implement what you learn effectively
✓ Lifetime access to all course content, templates. resources and tools
✓ A tonne of amazing bonuses* to supercharge your career trajectory right now
*Plus these limited-time bonuses*
When you join RiseUp now, you’re getting even more.
I want you to have everything you need to move faster, think bigger, and take bold action with real support behind you.
That’s why, when you join this cohort, you’re also getting these exclusive bonuses — designed to supercharge your progress and make sure you're never stuck wondering “what now?”
Bonus #1: A 1:1 Strategy Call with Yota
Get focused, personalised support to map out your next career move. You’ll receive a 30-minute private strategy session with Yota — to workshop a challenge, clarify your next steps, or double down on a big opportunity. Bring whatever’s most pressing. Leave with clarity, momentum, and a solid plan.
Bonus #2: Monthly Live Group Coaching (for 6 Months)
You’re not doing this alone. Every month, you’ll join a live 60-minute group call with Yota to get your questions answered and your strategy sharpened — whether you’re prepping for a big meeting, navigating a tricky team dynamic, or deciding what offer to accept. Real-time support, when it counts.
Bonus #3: Access to a Private Community of People That Have Your Back
Join a private WhatsApp group filled with ambitious professionals from across industries. This isn’t just a chat thread — it’s your behind-the-scenes advisory board. Ask questions, get unstuck, and tap into a network that knows what it’s like to want more and go after it.
Plus: Ongoing access means your network grows with you, long after you finish the course.
Bonus #4: Your 90-Day Success Roadmap
Landing the role (or promotion) is just the beginning. This bonus module gives you a step-by-step plan to succeed once you’re in. From building trust with your new team to setting yourself up for fast wins — you’ll walk in prepared to lead, grow, and shine.
£499
Investing in yourself is a no-brainer.
I created this course because I want to see you thriving in a role you love and getting paid very well for it — without having to invest thousands in 1:1 coaching. It’s the exact same strategy and results I get for all my clients, for less than your annual coffee budget.
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Average salary increase of 30-50%
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97% of clients get results within 3 months
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The accelerator MORE than pays for itself with your first pay rise
✺ “This all sounds great, but…” ✺
Let’s talk about a few things that might be coming up for you as you read through this page.
“I don’t know if I’m ready for a promotion yet.”
Actually, I'm guessing you are. 99% of my clients are already performing way beyond their current role or title — and they have NO idea. But even if you're not ready, this course will show you exactly what steps you need to take to BE ready — and what to do when you are.
And that voice that says "I'm not sure I'm ready yet…"
It's not going away. It has nothing to do with time, or experience. It's imposter syndrome — and almost everyone has it.
Throughout the course, you’ll be guided to set bold but realistic goals — using the same process I’ve used with hundreds of clients. My job is to help you aim for the right targets, by getting really clear about the value you’re already bringing to your role.
“I’m a guy. Is this for me?”
YES!!! I work with a lot of men, who are usually facing the exact same issues that we’re working through in RiseUp. Imposter syndrome, overworking, not seeing their full potential.
Even though I am a huge champion for helping more women get into leadership positions and thrive, I believe that creating spaces where EVERYONE can fulfill their potential and find ways to lead that are truly authentic to them is fundamental to creating a truly inclusive, supportive tech industry.
So yes, people of all genders are welcome here.
“I hate self-promotion.”
Me too. This isn’t about being fake or overly polished—it’s about communicating your actual impact in a way that leadership understands. No cringey self-promotion required.
"I've tried getting promoted before and it didn't work. What makes this different?"
You tried without a proven system. That's like trying to build a house without blueprints—you might make some progress, but you'll hit walls and get frustrated.
Rise Up gives you the exact blueprint that's helped hundreds of professionals double their salaries and secure multiple promotions, even after years of being stuck. I don't just tell you to "be more confident" — I show you exactly what to say, how to position yourself, and how to overcome the specific objections you're facing.
"My company isn't giving promotions right now because of [budget/restructuring/freeze]."
That's what Melanie thought too. Then she discovered two important truths:
Companies always make exceptions for people they're afraid to lose
Even when internal growth truly isn't possible, external opportunities abound
Inside Rise Up, you'll learn how to either become the exception or position yourself for a strategic external move that advances your career and increases your compensation. Either way, you won't stay stuck.
"I'm too busy/stressed to take on something new right now."
I understand. And that's exactly why this program exists. Right now, you're carrying a heavy workload without the recognition, compensation, or support you deserve.
Rise Up is designed for busy professionals. The self-paced structure means you can progress at your own speed, and the strategies you'll learn will actually save you time by helping you work more strategically instead of just working more.
"What if I'm not naturally confident or good at self-promotion?"
Most of my most successful clients started out feeling exactly this way. Haja called me "delusional" when I told her what she should be earning. Fatma thought it was "impossible" to get the promotion she deserved.
This isn't about becoming someone you're not. It's about learning to articulate the value you already bring in a way that leadership understands. The templates, scripts, and coaching inside Rise Up will help you find a style that feels authentic to you while still getting results.
"How do I know if I'm ready for this program?"
If you're asking this question, you're ready. The people who get the most from Rise Up aren't the ones who have it all figured out — they're the ones who know they deserve more but aren't sure how to get it.
Remember: readiness isn't about having all the answers. It's about being willing to invest in yourself and take action. And you've already shown that by reading this far.
Where will you be six months from now?
You can keep waiting, hoping someone finally sees your value. Or you can take control and make sure they do.
Six months from now, you could still be:
🔄 In exactly the same role, with the same title and the same paycheck, despite all your extra effort and late nights.
😞 Rehearsing the same promotion pitch you've been practicing for months, while watching your confidence shrink with each "not yet" response.
🤷♀️ Telling yourself "maybe next year will be different" – just like you did this time last year.
Or, you could be:
💰 Looking at your new offer letter with a salary that makes you think, "Wait, is this really happening?"
🏆 Walking into your performance review with zero nerves, because you know exactly how to articulate your value and get the what you deserve.
✨ Looking around and knowing you deserve your seat at the table — no second guessing your worth or impact.
The choice is yours.
It’s time to claim what you’re really worth.
No more self doubt. No more waiting to feel ready.
Just authentic confidence, backed up by the exact strategy you need to take your career to the next level.